The Human Touch : How Kirana Stores Are Winning Over Customers

The retail industry has gone through some big changes in recent years; have you noticed? E-commerce has really taken off, and big corporate players have entered the market. These factors have put a lot of pressure on traditional Kirana stores, many of which are struggling to keep up with the ever-growing competition. But for seasoned Kirana store owners, there is no reason to fear. Despite all the challenges they face, Kirana stores have managed to survive and even thrive! So what are the unique strengths that have helped these Kiranas stay ahead of the competition?

One of the biggest challenges for Kirana stores is getting access to credit. Without this, they are unable to invest in technology or expand operations. Furthermore, Kirana Stores usually operate on really slim profit margins and have to deal with tough competition from e-commerce platforms that offer ridiculous discounts and unfeasible cashback offers.

But despite the big-brand competition, Kirana stores still play a crucial role in the retail world and even offer benefits that large corporate entities simply can’t match. So how do they do it? Here are some fascinating ways in which Kiranas have managed to feel the proverbial Goliath!


Firstly, personalized service goes hand in hand with Kirana stores. Kirana Store owners really know and understand their customers, providing them with bespoke service. Store owners and staff usually know their customers by name, remember their preferences, and make them feel at home. This level of personal touch is hard to find when you’re shopping online.


And talk about convenience! Kirana stores are usually nestled right in residential areas, making them highly accessible! You could just walk over and grab what you need – no waiting for deliveries or even dealing with travel logistics. It’s especially great for those last-minute, emergency, and impulse purchases.


Credit is a big part of Kirana store culture. Most Kiranas offer credit to regular customers, who buy now and pay later. This informal credit system is a lifeline for people who don’t have access to formal banking services or credit cards. It’s all about flexibility and building trust, something that the rigid structures of e-commerce struggle to replicate.


Kirana stores are deeply ingrained in the community. In India especially, they’re not just stores, they’re part of the neighbourhood’s social fabric. People gather at Kirana Stores to share stories, purchase essential items and have those unique social interactions that bind us together as a community. There’s a cultural significance to these stores that creates an emotional connection, and that’s why people keep coming back!

And last but not least, Kirana stores are small, independent businesses that can adapt quickly to new challenges. They’re nimble and can respond to local demands, introduce new products, adjust prices, and even offer personalized deals. This kind of flexibility keeps them competitive against those e-commerce giants.

So, you see, despite the challenges they face, Kirana Stores are here to stay. It’s the personal touch, convenience, credit facility, community ties, and adaptability that sets them apart and allows them to thrive in this ever-changing retail landscape.